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My thriller novel launched two months ago with decent initial sales (about 300 copies in the first two weeks), but it's fallen off a cliff since then. I'm averaging 1-2 sales per day now, and I'm wondering if it's worth investing in book marketing services to revive it.
I did the usual launch activities—emails to my small list, posts on my social media, a few friends sharing it—but I didn't have a sustained plan beyond release day. Now I'm looking at options to give it a second push.
I've received offers from several book marketing services ranging from $500-1,200 for revival campaigns. Has anyone had success with post-launch marketing pushes? Is it possible to breathe new life into a book that's lost momentum, or should I just focus on my next release?
Specifically interested in hearing about experiences with:
BookBub featured deals (if anyone's been accepted!)
Amazon Advertising campaigns for older titles
Email newsletter promotion services
Social media advertising for books
beyond their initial release
My budget is around $800 maximum. I'm particularly interested in marketing approaches specific to thriller/suspense genres that might help me reach new readers who'd enjoy my book but haven't discovered it yet. Any advice from authors who've successfully navigated the post-launch slump would be really appreciated!
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After the initial excitement of a book launch fades, many authors hit a wall—that post-launch slump where sales slow and visibility drops. That’s where smart strategy kicks in. Partnering with a social media management company can help you stay relevant and keep the buzz alive. Instead of stressing about what to post or how to stay visible, you get consistent, engaging content that keeps readers coming back. Think of it as keeping your book in the conversation without burning yourself out. A Social media management company understands how to ride the algorithm wave and spark interest all over again. Don’t let the momentum die—keep building your audience with the right digital support.
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