To apply Bontress serum lotion effectively, start by cleansing your scalp and hair thoroughly. Towel-dry your hair until it is damp, not dripping wet. Part your hair into sections to expose the scalp. Using the provided dropper, apply a few drops of Bontress serum directly onto the scalp along the parted sections. Gently massage the serum into the scalp using your fingertips to ensure even distribution. Avoid rinsing the serum out; allow it to dry naturally. For best results, use Capixy serum lotion consistently as directed by your healthcare provider or as indicated on the product packaging.