Netflix is thinking about launching a cloud gaming service.

The streaming giant, which has been toying with gaming by releasing a few mobile games, made clear it's considering going beyond iOS and Android to reach people on their PCs and TVs. Ironically, Google recently announced it's giving up on its cloud gaming effort, Stadia. Nevertheless, Netflix VP of games Mike Verdu told TechCrunch at Disrupt it wants to let subscribers play over the cloud.

That's according to Netflix's vice president of gaming Mike Verdu, who, speaking at TechCrunch Disrupt (thanks TechCrunch), explained the company saw the technology as "a value add" for subscribers. "We're not asking you to subscribe as a console replacement. It's a completely different business model. The hope is over time that it just becomes this very natural way to play games where wherever you are."

Verdu didn't share many additional details, but suggested the company was looking to launch more than just casual games on TVs. He declined to say whether Netflix would build its own game controllers like Google has done for its failed Stadia service, but he said the titles wouldn't rely on TV remotes for input.

As of right now, Netflix hasn't announced any plans to monetise gaming. Its games are free to download on your device, and they are free of advertising and in-app purchases. But you need a Netflix subscription.

Verdu called Netflix's expansion into gaming a pivotal moment for the company, but admitted that it was a slow and deliberate multiyear effort. However, the company may already be seeing some rewards from those efforts. "We’re seeing some encouraging signs of gameplay leading to higher retention," the company wrote in its letter to investors Tuesday.

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